Ben and Jerry’s, a Unilever company, is leaping into the pet food market with a new “Doggie Dessert” line of 4 ounce frozen pet treats that will be sold at both grocery and pet stores.
Made from the same ingredients used in non-dairy human desserts (with a sunflower butter base), the line is kicking off with two flavor offerings: pumpkin with cookies, and peanut butter with pretzels.
U.S. households with pets increased by 6.5% between 2015 and 2020, according to the American Pet Products Association - growth that was also fueled in 2020 by the COVID pandemic.
See Our Pet Food Industry Coverage and Download a Free PMMI Business Intelligence Report:
- Treats and Snacks are the Fastest-Growing Segment of the Pet Food Market, According to PMMI Business Intelligence
- Trends in Pet Food Packaging and Their Impact on Packaging Machinery Design
- Global Pet Food Market Surpassed $94.6 billion in 2019
- Pet Food Market Shows Solid Growth through 2025
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