Hostess Brands to buy Voortman

Will provide entry into wafer and sugar-free cookie categories

Hostess Brands Logo 2

Hostess Brands, Inc. has entered into an agreement with Swander Pace Capital to acquire Voortman Cookies Limited, a leading North American manufacturer of premium, branded wafers, as well as sugar-free and specialty cookies, for approximately $320 million. Under the terms of the transaction, which is expected to close in early January 2020, Voortman will become a wholly owned subsidiary of Hostess.

Sponsor the 2026 Packaging Recycling Summit
The Packaging Recycling Summit (PRS) is the premier U.S. conference for strengthening packaging circularity. In 2026, PRS is transforming into a fully immersive experience where attendees will solve problems, forge partnerships, and explore technologies that are reshaping packaging recovery. Directly connect with sustainable OEM’s at this highly coveted event.
Learn More
Sponsor the 2026 Packaging Recycling Summit