The Sourced Collective
St. Paul, MN 55110
We help packaging equipment manufacturers solve brand and marketing challenges.
Brand Development:Knowing who you are provides guidance for all of your communication. It’s discovery, definition, positioning and strategy. It’s the identity, visual language and messaging that embody who you are as an organization, unique from your competition. Services include: Strategy (Brand Discovery, Brand Definition and Positioning, Brand Architecture) - Visual (Visual Language, Logo, Identity System) - Verbal (Message Platform, Naming, Tagline) - Support (Brand Guidelines, Brand Implementation Support)Marketing:Brand expression is motion. It’s communicating who you are; marketing aligned to your brand strategy. It’s the consistent presentation of your organization through the channels and platforms that best reach your audiences. Services include: Strategy (Audience, Objectives, Tactics and Channels, Season of Content) - Campaigns (Brand Launch and Awareness, Product Support, Content Marketing) - Digital (Web Development, Social Media, Advertising, Email, SEO, Presentations) - Print (Brochures, Sell-Sheets, Collateral, Packaging, Advertising, Office Forms)
The Sourced Collective is a brand and marketing agency made up of packaging industry insiders. We work with our clients to develop and implement marketing strategies and collateral that enhance their messaging, improve engagement, and protect customer perception. From specific projects and marketing campaigns to fully outsourced services or fractional CMO work, our clients realize the benefits of working with professionals that already know the industry.