When you think of the term sustainability, you may think of reducing material usage and lowering your carbon footprint. Or maybe you envision increasing your recycling efforts and planting trees. Those are all great, but another part of sustainability factors in building a better future for both your company and the world. And you can achieve that through corporate social responsibility (CSR). Many things can fall under the umbrella of CSR including meeting ethical standards within the business, participating in charitable giving, volunteering, improving labor policies, and improving the company’s environmental impact. The fact is, when done well, CSR affects everything from current employees to talent retention, attractiveness to customers, and even overall company success.
Many companies today have grasped the importance of CSR and have made strides to actively participate in measures to lessen their environmental impact to improve the world as a whole. Consumer packaged goods companies (CPGs), especially, are taking a tailored approach. Take for instance, the Coca-Cola company. As the world’s largest nonalcoholic beverage company, it produces a lot of plastic bottles, and, as such, is taking measures to lessen the impact of the waste associated with those bottles.