Bionic design

When Hydrade Beverage Co. was looking for a design company to put life into its new product, it turned to Sibley Peteet Design (Austin, TX). According to the company, the product, a “high-speed” energy drink, is the only sports beverage that contains glycerol, which research shows to be the ingredient that best hydrates the body.

Dec 31, 2000

To accommodate the new beverage “technology,” the design company dressed the bottle in a flexo-printed, silver-colored label with symbols and graphs that reflect the hi-tech image. A grainy black and white graphic of a sport, which varies depending on flavor, is displayed prominently on the front of the label. This product is currently available in select markets across the United States.