In creating the brand communication, Berlin Packaging’s Studio One Eleven design agency discovered that Crayola owned both the Squeeze & Squirt name and “Tip,” an animated character. But Tip seldom had been used.
Packaging design incorporates Tip into the bottle structure as well as the full-body PVC shrink-sleeve label. The 6-oz PET bottle is shaped like a crayon with a cylindrical body and tapered top. Tiny arms and feet are embossed into the mold of Tip’s “body.”
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