evian adds a splash of fashion's influence

A new limited-edition package design for evian mineral water combines the bottled water brand’s free-minded spirit with the nonconventional creativity of French fashion design house Courrèges.

Oct 5, 2011

The evian bottle by Courrèges, which launced globally Sept. 8, features the design house’s elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian’s iconic glass bottle silhouette. Printed with organic ink for the first time, the bottle is 100% recyclable.

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evian adds a splash of fashion's influence

List: Digitalization Companies From PACK EXPO

Barry-Wehmiller Tabs New CEO, Outgoing CEO Remains Chairman of the Board

Printed 2D Barcodes Become Digital Gateways for Supply Chain, Consumers

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