Evian Introduces a Refillable Water Bottle, L'Occitane's Reusable Packaging System, and ReBloom Care Offers Toothpaste Tube Alternative

L'Occitane en Provence introduces reusable aluminum bottles and in-store refill system 

L’Occitane en Provence has introduced a reusable packaging system consisting of refillable aluminium bottles and in-store dispensing stations for liquid personal care products. Available across Europe, Asia, Canada, and the USA, the system, called the Refill Fountain, is intended to help consumers reduce their plastic consumption by replacing single-use packaging with lightweight, durable and recyclable aluminum bottles. The bottles, known as Forever Bottles, are made from 100% recycled aluminum and come in 250 ml and 500 ml sizes. They are sold at the same price as the equivalent single-use products and are designed to be used repeatedly. At L’Occitane boutiques equipped with Refill Fountains, customers can refill their bottles with a choice of products including shower gels, shower oils, shampoos, conditioners, and liquid soap. The refill stations are calibrated to dispense the correct quantity hygienically, and each refill maintains traceability by referencing traceability by referencing the original batch number and ingredients list. Customers are instructed to clean and dry their bottles before returning to the store for a refill. This approach supports L’Occitane’s sustainability goals by reducing packaging waste while maintaining hygiene and product quality standards. 

ReBloom’s approach aims to reduce microplastic generation and provide a more sustainable and aesthetically appealing product.ThePackHub

ReBloom Care offers refillable glass bottle with pump as an alternative to toothpaste tubes 

Dutch company ReBloom Care has introduced a refillable glass bottle with a pump dispenser as an alternative to conventional toothpaste tubes, combining natural ingredients with premium, reusable packaging. The product is positioned as an upgrade to the traditional bathroom experience, with the glass bottle intended to be more elegant than single-use plastic tubes, which the company claims are often not recyclable. The toothpaste itself is formulated with natural and effective ingredients, free from microplastics and titanium dioxide, which are sometimes present in standard toothpastes. The founder developed the concept after noticing the lack of attractive and sustainable toothpaste options and worked with dentists to create a formulation based on natural components. While the bottle is refillable, the refill comes in a plastic bag that reportedly lasts around four months for a single user, and consumers can subscribe for ongoing deliveries. ReBloom’s approach aims to reduce microplastic generation and provide a more sustainable and aesthetically appealing product, though it acknowledges that plastic has not been eliminated entirely due to the refill format. 

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