Mars Wrigley Introduces Recyclable Pouch, Mondelēz International Incorporates Recycled Plastic in Seasonal Packaging, and Aldi Germany Updates Toliet Paper Packaging
See a few examples of packaging designed for recyclability from Mars Wrigley, Mondelēz International, and Aldi Germany from ThePackHub’s Innovation Zone.
The updated pouches are primarily composed of polypropylene, enabling compatibility with existing recycling streams where such infrastructure is available.
ThePackHub
These initiatives highlight the ongoing efforts to innovate within packaging and recycling, helping industries to reduce their environmental impact and move closer to a sustainable, circular economy.
Mars Wrigley's recyclable pouch introduced across confectionery range
Mars Wrigley, headquartered in McLean, Virginia, United States, is expanding the use of recyclable flexible pouches across its M&M’s confectionery range, transitioning from multi-material packaging to mono-material solutions designed for improved recyclability. The updated pouches are primarily composed of polypropylene (PP), enabling compatibility with existing recycling streams where such infrastructure is available. This shift addresses a common limitation of traditional flexible confectionery packaging, which often relies on multi-layer laminates that are difficult to process at end-of-life. The new pouch format maintains key functional requirements such as barrier protection against moisture and oxygen, which are essential for preserving product quality and shelf life. In addition, the packaging retains features such as resealability, supporting product freshness after opening and facilitating portion control. The transition is being implemented across the full M&M’s range, indicating a move towards standardization of packaging materials within the product portfolio. The development reflects a broader industry trend of redesigning flexible packaging structures to align with recycling systems while maintaining performance characteristics.
Approximately 147.7 tons of post-consumer recycled plastic will be used to produce packaging across parts of the Cadbury Easter range during the 2026 season.ThePackHub
Mondelēz International incorporates recycled plastic content in seasonal confectionery packaging
Mondelēz International, a global food company, has introduced packaging containing certified recycled plastic across several products in its Cadbury Easter confectionery range in collaboration with packaging manufacturer Amcor, headquartered in Zürich, Switzerland. The change applies to three Cadbury Mini Eggs bag formats weighing 31.9 grams (1.13 ounces), 74 grams (2.61 ounces) and 256 grams (9.03 ounces), which now contain 65% certified recycled plastic allocated through a mass balance approach. In addition, small and large Cadbury Easter chocolate tablets are being wrapped in packaging containing 80% certified recycled plastic, also using the mass balance method. The recycled content is supplied through Amcor’s AmFiniti Recycled Content platform, which converts post-consumer plastic waste into raw materials used to manufacture new packaging. The mass balance system enables recycled feedstock to be attributed to specific packaging outputs while maintaining conventional production processes and material performance. According to Mondelēz International, approximately 147.7 tons of post-consumer recycled plastic will be used to produce packaging across parts of the Cadbury Easter range during the 2026 season. Additional packaging modifications have also been introduced, including replacing the ribbon handle used in the Cadbury Special Gesture Easter Egg range with a recyclable cardboard handle. The updated Mini Eggs packaging will also feature a QR code printed on the back of the pack, allowing consumers to access information about the recycled material content and the company’s broader packaging sustainability initiatives.
Approximately 143 US tons of recycled material from yellow bin and yellow bag collections are reused annually in toilet paper packaging across its German operations. ThePackHub
Aldi Germany updates toilet paper packaging with high recycled content film
Aldi Germany has updated the packaging of its own-brand Kokett 3-ply toilet paper by introducing a film wrap containing 60% recycled plastic. Of this recycled content, up to 39% is derived from post-consumer household waste collected through Germany’s “yellow bin” or “yellow bag” recycling systems, while a further 21% originates from commercial waste streams. According to the company, much of the material incorporated into the new film consists of plastics that are typically considered difficult to recycle, making their integration into high-quality retail packaging relatively uncommon. The toilet paper product itself remains unchanged; the modification applies solely to the outer plastic film. The retailer states that approximately 143 tons of recycled material from yellow bin and yellow bag collections are reused annually in toilet paper packaging across its German operations. The updated packaging is designed to be disposed of in the same recycling stream as before, allowing it to be reprocessed into recyclate for future film packaging applications.
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Approximately 147.7 tons of post-consumer recycled plastic will be used to produce packaging across parts of the Cadbury Easter range during the 2026 season.ThePackHub
