Bernie Hurda joins Brother Gearmotors as director of sales

Brother Gearmotors hired Bernie Hurda to help expand the company’s sub-fractional AC gearmotor & reducer business.

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Brother Gearmotors, a division of Brother International Corporation that offers a range of sub-fractional AC gearmotors and reducers for the food & beverage, packaging, and material handling industries, hired Bernie Hurda as its new director of sales. As the newest team member of the Bridgewater, N.J.-based business unit, Hurda will steer overall sales strategy, including managing a sales team, overseeing a broad sales structure, and developing additional business channels.

Hurda has been involved in the power transmission industry for more than 16 years, beginning his career as a sales engineer and, later, serving as field sales manager and eventually national sales and marketing manager. 

“Bernie’s exemplary sales record and management skills made him a natural choice as Brother Gearmotors’ newest Director of Sales,” says Matthew Roberson, senior director of Brother Gearmotors. “In addition, his knowledge of the Brother product line eliminates the product learning curve typical of new hires—an important point given the complex industries in which we thrive.”

Hurda attended the University of Wisconsin, earning an undergraduate degree in marketing education and an MBA in management.  

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