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Arduino Brings Known Solution to Machine Builders

Known for educating the masses in electronics, Arduino unveils a new product line aimed at providing efficient solutions to the challenges facing packaging OEMs.

Arduino Opta

Typically synonymous with electronics education, Arduino has taken strides into the industrial packaging sector, introducing product lines tailored to machinery builders. Their introduction to the market can be seen as a response to industry needs, particularly as the packaging landscape evolves and Generation Z enters the workforce.

What is Arduino's proposition for these machinery builders?

Arduino's primary audience, up until recent years, has been hobbyists and educators. Emerging engineers are likely to have some experience with Arduino's platforms. Their software boasts a sizable user base of about 40 million users, and an estimated two out of five engineers working with machine builders or Original Equipment Manufacturers (OEMs) are familiar with Arduino. However, this familiarity often stems from using Arduino for prototyping and recreational projects, not necessarily industrial applications. 

To bridge this gap and tap into the latent potential, Arduino launched two product lines about three years ago. The first, named Opta, focuses on industrial automation. The second is the "System on Modules," designed to expedite electronic development. Current OEM practices involve either purchasing or creating their electronics to sync with machines. This process can be long, taking up to two years and requiring significant financial investment. Arduino's proposition aims to significantly reduce this time frame, claiming a finished product can be released in under six months, and at a fraction of the typical costs.