Each year, the Executive Committee, which this year consists of our Chairperson Patty Andersen, Vice President of Human Resources & After Market Services, Delkor Systems, Inc.; Immediate Past Chairperson Emmanuel Cerf, VP Sales and Marketing, Polypack, Inc.; Vice Chairperson Andrew Barrieau, President and CEO, Felins, Inc. and me, sets Priority Goals for PMMI. These goals are intended to be short-term and tactical or operational. Basically, it’s what the Executive Committee expects the PMMI Staff to accomplish in the upcoming year.
The goals could be about any number of areas that PMMI needs to focus on in order to grow, ensure our association's success, and provide even more value to our membership. At the same time, these goals must also always support PMMI’s Strategic Plan. For 2024, the Executive Committee set four different goals, which include PMMI Media Group's continued growth—including advancing PMMI Media Group’s newly launched events business—a review of our reserve policy, and member engagement.
The priority goal that identifies member engagement states that PMMI staff will make no fewer than 100 member visits to members who are either not engaged or under-engaged with PMMI. During each visit, these members will hopefully recognize the true extent of their PMMI membership via our PMMI Advantage presentation.
It’s no secret to us that most members believe that the number one and, in some cases, sole value of PMMI Membership is the show benefits. These, of course, are highlighted by the priority picking of exhibition space in the PACK EXPO portfolio of trade shows and a members’ discount. But I assure you that if you were to ask some of our more engaged PMMI members, they would be quick to reveal that PMMI membership offers so much more than just a show.
