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Why Communication is Crucial for a Successful Vertical Startup in Packaging

Learn why OEMs and CPGs should maintain open communication from initial planning through operation for a successful vertical startup.

CPGs and OEMs should communicate throughout the timeline of a machine installation to ensure a successful vertical startup.
CPGs and OEMs should communicate throughout the timeline of a machine installation to ensure a successful vertical startup.
PMMI Business Intelligence: 2024 Transforming Packaging and Processing Operations

No matter how advanced the machinery, a packaging equipment install can go south fast without open communication between the OEM and CPG.

That’s according to PMMI Business Intelligence’s 2024 report, “Transforming Packaging and Processing Operations,” which shares industry executives’ insights from the 2024 Top to Top Summit.

Participants indicated that early and transparent communication is essential for a successful vertical startup. OEMs and end-users must engage in open, detailed discussions about project goals, expectations, and potential challenges from the outset. Transparent communication helps align objectives and set realistic timelines, which are crucial for minimizing startup times. 

One panelist at the Summit said the process starts at the request for proposal (RFP), pointing to the importance of “getting an understanding of what the CPGs are looking for, understanding what their scope is, understanding what their timeline is, making sure we’ve got that communication from day one, appreciating that things can change along the way.”

Panelists and participants all agreed successful execution of a vertical startup not only depends on technological aspects but also heavily relies on the human element, where trust, communication, and a deep understanding of each other’s needs and capabilities are crucial.

Collaborating throughout the project for a successful vertical startup in packaging