Founded in 1972, APP Group is one of the world’s largest pulp and paper companies, supplying paper-based products to customers in more than 150 countries. With global operations and a workforce of roughly 33,000, the company joined PMMI in 2025.
APP and its exclusive U.S. sales channel partner, Charta Global, have exhibited at PACK EXPO Las Vegas, PACK EXPO International, and EXPO PACK México for nearly a decade. “The member benefits caused us to join in 2025,” said Ian Lifshitz, head of sustainability and public affairs for the Americas at APP. Now that it is a member, the company is interested in expanding its participation in PMMI programs going forward.
In North America, APP products are sold through Charta Global, APP’s exclusive sales channel in the United States. This allows converters, commercial printers, brands, and retailers near-real-time access to product availability with flexible sourcing.
A broad, specialty-driven portfolio
APP’s packaging portfolio spans traditional and flexible packaging, paperboard, and foodservice packaging. Among the company’s flagship lines are Sinar Vanda, a premium range of high-brightness coated papers offered in coated-one-side (C1S) and coated-two-side (C2S) formats for commercial printing, publishing, labels, and packaging; and Foopak, a food-safe folding boxboard positioned as a sustainable alternative to plastic in quick-service restaurants, bakeries, takeaway containers, and other direct food-contact applications. Additionally, Foopak Bio Natura is a certified compostable, recyclable, plastic-free board grade designed for hot/cold cups, freezer and direct food contact applications. APP’s flexible packaging suite also includes PFAS-free, compostable, and recyclable options.
Sustainability at the core
Sustainability anchors APP’s long-term strategy. The company integrates environmental, social, and governance principles across operations, guided by its Sustainability Roadmap Vision 2030—a set of goals for biodiversity protection, greenhouse-gas reduction, and responsible production across the supply chain.
To reinforce that commitment, in 2025, APP launched Regenesis, a sustainability platform built around what the company calls a “forest-positive” approach emphasizing ecosystem restoration, biodiversity protection, and responsible land management. Through Regenesis, APP has committed to investing approximately US$30 million per year in restoration initiatives, including a goal to help restore one million hectares of forest landscape.
The road ahead
APP looks for sales professionals with deep knowledge of global paper grades, the global market, and the supply chain that connects mills to buyers and brands. Innovation and a strong R&D pipeline, Lifshitz said, are central to why employees stay—APP has one of the largest paper-product portfolios in the world.
APP plans to keep investing in state-of-the-art papermaking equipment to meet evolving market demand—and to keep its forest-positive commitments at the center of how it grows.
