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Maximizing PACK EXPO Momentum: Renewed Outreach Post Show

Learn PMMI's leading sales trainer's best practices for post-trade show follow-up.

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As we move from another successful PACK EXPO event, attendees must reflect on the valuable connections and opportunities discovered during the exhibition. It's tempting to do an initial follow-up and then slowly let those contacts drift from our minds. But that ignores ongoing opportunities for transforming promising leads into meaningful business relationships. Explore the importance of diligent follow-up, how artificial intelligence (AI) can enhance this process, and why the start of the new year presents a golden opportunity for rekindling connections.

Attending PACK EXPO is about more than just the products and innovations showcased on the exhibition floor. It's a melting pot of industry professionals, decision-makers, and potential collaborators. However, the real magic happens after the event and not just in the immediate follow-up phase. Many opportunities may slip through the cracks if the leads gathered are not nurtured and developed through strategic initiatives.

The follow-up process is a crucial aspect of lead development. But turning a casual encounter into a long-lasting business relationship usually takes an ongoing process of nurturing the bond, not just a follow-up call. Continued involvement shows dedication, professionalism, and a genuine interest in potential collaborations. In a competitive market, the extra effort in the follow-up often sets successful businesses apart.

Are You Still Working the Leads?

As we enter the post-PACK EXPO period, it's crucial to ask: Are you still working on the leads you gathered during the event? With the hustle and bustle of daily operations, it's easy for those promising connections to get an immediate follow-up and then be put on the back burner. However, consistent follow-up is critical to maintaining the momentum gained at PACK EXPO.

Take a moment to assess your current follow-up strategy. Are you utilizing all available channels, such as email, phone calls, and social media, to reconnect with potential collaborators? Establishing a systematic follow-up approach ensures no lead is left untouched and allows you to prioritize and personalize your engagement based on each contact's unique needs and interests.


AI-Powered Follow-Up:

Incorporating AI into your follow-up strategy can be a game-changer in the digital transformation era. AI-powered tools can analyze vast amounts of data to identify patterns, predict behaviors, and provide valuable insights into your leads' preferences. This enables a more personalized and efficient follow-up process, increasing the likelihood of converting leads into meaningful partnerships.

Consider employing AI prompts to automate routine follow-up tasks, such as sending personalized emails or scheduling follow-up calls. By leveraging AI, you can streamline your follow-up efforts, allowing you to focus on building authentic relationships and exploring collaborative opportunities.

A Fresh Start for Follow-Up:

As we approach the spring and summer, it's an opportune moment to rekindle connections and set the stage for future collaborations. The start of the year brings a renewed sense of energy and optimism, making it an ideal time to reconnect with leads and prospects. Perhaps your immediate follow-up did not sync with potential projects or budget cycles? A few months post-show is a fresh reason to check in with your leads. Previously inopportune timing might sync up and your outreach reinforces your interest in working with that prospect. It provides a clean slate for building relationships and exploring new business ventures.

The ongoing work begins in the post-event follow-up as the curtains close on another successful PACK EXPO. By investing time and effort into a thoughtful follow-up process, attendees can continue nurturing the promising PACK EXPO leads into long-lasting and mutually beneficial partnerships rather than biding time until next year's event.


Learn more about PMMI’s Certified Technical Sales Professional Program here:



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