Innovation Through Content Creation

Behind the scenes, BW Packaging’s Taz Lombardo is implementing content strategies to elevate company communications.

Taz Lombardo, BW Packaging Systems
Taz Lombardo, BW Packaging Systems

PMMI, The Association for Packaging and Processing Technologies, recently announced its fifth annual On the Rise Award winners. Developed by PMMI’s Emerging Leaders Committee, the awards recognize 10 young professionals who have demonstrated leadership potential in packaging and processing. Taz Lombardo, content marketing specialist at Barry-Wehmiller Packaging Systems, is one of the 2022 winners. Lombardo developed the “Packed with Expertise” blog, which elevates the company’s team members’ voices around the world on topics ranging from packaging sustainability to calculating total cost of ownership (TCO). Lombardo also led a project to develop the new BW Packaging Systems website, which helps customers connect with the five divisions faster by allowing them to browse a portfolio of solutions by market, equipment, or packaging type. He recently spoke with OEM magazine about his current role and career objectives.

 

OEM: Can you provide a brief description of what your company does?

Lombardo: As Barry-Wehmiller's global team of packaging professionals, BW Packaging is best known for its reputation of caring for people and its broad range of high-performance packaging solutions. Comprised of five divisions—Accraply, BW Flexible Systems, BW Integrated Systems, Pneumatic Scale Angelus, and Synerlink—BW Packaging offers comprehensive packaging machinery and solutions, including complete packaging lines, filling and closing, flexible packaging, labeling, end-of-line solutions, and systems integration.

 

OEM: What is your role and responsibilities at the company?

Lombardo: Today, I am BW Packaging’s content marketing specialist, which means I am responsible for all our content strategy, management, writing, editing, design and distribution. The content I oversee is primarily used for marketing purposes, but I also develop content for internal communications (i.e., educating team members about sustainability, team member and organizational announcements, etc.). There’s a lot of ground to cover with content, so providing clear direction to vendors and coaching our team members on best content practices are also important parts of my role.

 

OEM: Since joining the company in August of 2020, have you had the opportunity to learn different sides of the business?