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“FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer for their beverages,” said Sarah Brennan, North America Marketing & NPD Director for O-I.
Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. Recent market research demonstrated that 61% of consumers likened the Drinktainer to drinking from a glass and enjoyed the premium appeal and consumption experience of the container. And the 42mm RipCap offers a unique opening ritual that’s suitable for most carbonated beverages and creates a satisfying pop of freshness. The differentiation Drinktainer offers allows brands to stand out on the shelf among today’s increasing commoditized packaging.
“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers, said Fred Matt, president & CEO for FX Matt Beverage Co. “We look forward to building Drinktainer into a premium ‘must have’ beverage container with O-I.”
