Embracing and Adapting to Virtual Trade Events

Dorner and SMC join the unPACKed with PMMI podcast to discuss best practices for online events like PACK EXPO Connects.

Dorner and SMC on navigating online trade events.
Dorner and SMC on navigating online trade events.

With decades of trade experience between them, Dorner vice president of aftermarket sales and marketing and PMMI board member and show committee chairperson, Matt Jones and SMC Global Account Manager and PMMI board member, Julie Hoover have an affinity for trade shows and their value to the packaging and processing industry. In this episode of UnPACKed with PMMI, we discuss what has worked and what hasn't worked with this unusual year of virtual trade events, including the PMMI Media Group produced PACK EXPO Connects. Matt and Julie share how their teams handle the challenges of virtual events while eagerly looking forward to the return of in-person trade shows in the meantime. Both Dorner and SMC maintain dedicated personnel to remain engaged with virtual opportunities like packexpoconnects.com which remains active through March 31st 2021.





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