Michigan State University School of Packaging (SoP) unveiled the MSU Collective for NewProductWorks on April 10, 2024, at the Smithers Facility in Lansing, Michigan. The result of decades of painstaking curation and archival research, the MSU Collective for NewProductWorks contains more than 140,000 packaged goods manufactured from 1980 onwards, encompassing 350 categories in global, regional, and local markets. The collection is displayed like a supermarket, offering visitors a hands-on means to compare products or gather ideas for research and development.
According to School of Packaging Director Matt Daum, “This is a unique one-of-a-kind collection in its scope and availability to the general public. This collection has tremendous potential for research and creative ideation as well as sustainability approaches used by product categories over the years.”
