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Redefining Project Management

Packaging companies need a more holistic approach to project management, which means they may not be looking for an engineer for the role, but rather a jack-of-all-trades.

Plexpack Corp
Plexpack Corp

A shortage of skilled workers has many packaging companies turning to workforce development programs to train and certify the next-generation of operators, technicians and maintenance staff. These same companies are also depending on local universities to attract and recruit more mechanical and electrical engineers. But, sometimes, what a company really needs is a psychology and business major, like Lisa Hunt. 

Hunt, the COO of Toronto-based Plexpack Corp., a maker of flexible packaging machinery for food, medical, personal care, pet and other CPG industries, never intended on pursuing a career in this industry. But after 21 years at Plexpack, she’s hooked. 

As a small company of about 45 people, Hunt has had the opportunity to work in all of the different areas of the organization, including marketing, sales and distribution, trade shows, human resources, purchasing, scheduling, IT and ERP, inventory management and she has even built machines on the factory floor. For a while, she managed the entire Plexpack production floor and machine shop.

“And, I’m not an engineer,” Hunt says. What she is, however, is an intelligent, industrious, curious, detail-oriented and creative problem-solver. And, a leader. 

Paul Irvine, the CEO of Plexpack, recognized her unique skillset early on and, as her mentor, moved her into roles throughout the company to provide the experience she would need to ascend to her current position of COO.

Plexpack, like many manufacturers and OEMs, considers project and operations management an important position that requires a comprehension of all of the moving parts in an organization. While engineers have an intricate knowledge of how things work, and are very analytical, many companies would rather not have an engineer overseeing production project management.  Instead, they are turning to individuals with a well-rounded understanding of the overall business. 

“The company wanted someone heading the operations who wasn’t an engineer,” Hunt says, “because it’s a different mindset. The idea is to draw on a 360° view to understand what’s going on throughout the organization to support more strategic decisions. I have had hands-on experience in marketing, sales, trade shows, and I also understand what’s really happening on the plant floor and across the operation. The external and internal insight to each function provides the opportunity to make us stronger as a whole.”

Of course, as someone who is not an engineer—and also a woman—Hunt faced some challenges on the job, noting she did not get a great reception early on from many of the men she was managing on the shop floor.

“The men working in the machine shop are proud. They consider their skills specific, and rightly so,” Hunt says. “They didn’t always respond well to me, so I tried to give them back their autonomy. I was not there to tell them how to do their job, because they knew how to do it the best. I was there to create processes to support them in their work and allow for higher quality output and efficiency. That’s where we met middle ground and more importantly, respect and success.”

But she also worked through the operations chain from start to finish, often getting her hands dirty and, at one point, even building machines herself. She did that because it was important to understand what the staff was going through and what the hands-on issues were, she explains. With that knowledge, Hunt was able to effectively communicate and empower the workforce, which motivated the collective group. 

Hunt is taking the experiences she’s had at Plexpack to the broader world of packaging, specifically through her contributions to PMMI, The Association for Packaging and Processing Technologies. As part of the PMMI Business Intelligence Committee, she’s worked on many of the Quickie Surveys, which provide PMMI members with a benchmark on a variety of topics, including tracking travel expenses and compensation, aftermarket part sales, e-commerce, payment terms, shipping and receiving and more. 

“It feels good to know that I have contributed to something that can benefit other companies,” she says. “And I highly encourage PMMI members to take part in a committee, as I have taken away real actions that have helped to position my company better.”

The other area in which Hunt is making a difference is in her involvement to advance women’s careers in packaging. Serving on the executive council of the Packaging and Processing Women’s Leadership Network (PPWLN), sponsored by PMMI, Hunt has been instrumental in the group’s efforts to expand the presence and influence of women in this field. 

“I certainly respect the successful women I have had the privilege of working with in my career and life,” Hunt says, which is why she’s involved in PPWLN. Currently in its third year, the group provides ongoing leadership development opportunities based on a focused group of core competencies that will help women succeed in the industry. There are also multiple networking opportunities, such as the upcoming PPWLN regional meeting taking place during PACK EXPO East. 

Hunt, too, has done her part to pay it forward and guide the next-generation of packaging leaders. During the PPWLN breakfast at PACK EXPO Las Vegas last September, where Hunt took the stage to introduce keynote speaker Tana Utley of Caterpillar Inc., a young woman just starting out in the industry asked her for some advice. Hunt’s answer: Persevere. Make difficult choices. Take the job no one else wants. Continue to self-develop and educate yourself. And, use your voice. 

But most importantly, perhaps, focus on your own unique qualities. Men and women may have very different opinions or approaches to problem solving. One is not better than the other, just different. Therefore, Hunt is determined to keep the conversation on an equal playing field at all times.

“I feel like when we get together and we have speakers for the women’s network, we talk a lot about balance of family and work,” Hunt says. “But if we want to be viewed as equal we have to drop the conversation of what to do with our kids while we are at work. We have to talk about the profession.”

Today, despite the fact that she had no intention of entering the packaging industry, Hunt says she loves her job. Even with the accelerated pace of change due to technology and customers’ new requirements, she’s found her many different roles at Plexpack extremely rewarding. That is due to the variety of challenges, but also largely to the people she’s worked with.

“We have people with drive, integrity and who want to learn,” Hunt says. “We’ve brought women into the machine shop who had no experience with a CNC machine, but they are doing it and running 3D printers, too.” The men also recognize that the shop floor is changing and there are teachable new skills that anyone can learn. “It’s not just about them knowing everything anymore. The complexion of the machine shop has changed and it has brought them out of their bubble a bit.”

Meanwhile, as the industry continues to scramble to find ways to solve the skills gap, Hunt falls back on her psychology roots, remaining steadfast in her belief that having an open mind will create more opportunities in packaging.  “There are a lot of opportunities in this industry, in different disciplines and at various levels. You don’t have to be an engineer to have an impact in this industry.”

OEM magazine, PMMI Media group, PMMI, packaging and processing equipment, packaging and processing machine components, plexpack corp, lisa hunt, workforce development, packaging and processing leadership network
Hunt shares her tips for success in the packaging industry during PACK EXPO Las Vegas.

Advice for Individuals Starting Out in Packaging 
Persevere. I’ve been through some tough transitions in business and life. Managing the floor, leading the operational changes for a group of employees in an acquisition, to terminations, moving facilities, implementing ERP, mediating issues with customers, vendors or internal staff, motivating and leading in both up and down periods. Be an example. A leader. Sometimes I am intimidated by my situations, sometimes people are not accepting, but what is the alternative? Failure? Keep going, and do your best. Just do what needs to be done.

You can’t have everything all at one time. Sometimes you need to make choices. I am the main earner, and I have a very busy life: two active kids, a husband, an aging parent at home, I volunteer in the community, have a C-level job, but sometimes I can’t be there for everyone and everything all of the time, including me. Decide what need has most priority now. Then commit to it. 

With that said, take on the jobs no one else wants to. I have done this in spades. It has given me the direct experience of working in or with every department and discipline in my company. 

Listen to the issues. It has expanded my view and my understanding. A jack-of-all-trades, maybe. But I am relied on for input and direction because I can see the whole picture, how one action impacts another. There is a specialty in that—and perhaps that is in part why I have the job I do. There are possibilities in manufacturing outside of STEM, as well.

Continue to self-develop and educate. This is so important. I earned an MBA from Athabasca University, Alberta, Canada, while working full-time and while on maternity leave (for some portion of that time). I attained an Executive Leadership Certificate from the University of Toronto Rotman Business School. A green belt lean certification is in the works. I attend PMMI sessions, legal conferences, IT webinars and really anything that is of importance to me or the company that I can fit in. I leverage all the learning I can from consultants and business partners. The thinking is; do things outside of work that keep you well-rounded, developed and learning different perspectives. Most of the time this is a positive that can be applied to your work. For the past five years I have been serving on the board of directors at Lakeridge Health Foundation whose mandate is to raise funds to support the regional hospital in Durham Region, Ontario, which includes, amongst many hospital services over multiple sites, a top ranked cancer center and an education and research program. I have also served on the board of the Playcare Centres my children attended; The level of networking, professionalism and learning I have gleaned through these experiences is invaluable.  I also do various volunteer works with other extracurriculars in which our family has involvement. Finally, exercise and be strong—it keeps your mind sharp and your energy up—you’ll need it.

Be yourself and use your voice. Use your voice to express what you want early on. It may not be a problem for the millennial generation, but certainly for me it was, and still can be. But I have rarely felt nervous about expressing opinions or suggestions or making a contribution within the business environment. I love to talk strategy and process and continuous improvement. Speaking up is a must. Even an introvert like me in a sea of extroverts can be heard—believe it.

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