How to Get More Impact from Your Trade Show Booth Investment

To get the most out of PACK EXPO, marketers should consider these important tactics.

how to get PACK EXPO leads
how to get PACK EXPO leads

How can you get the most out of your exhibiting experience? Don’t settle for strong booth traffic alone. Recognize that your company’s true goals—new customers and sales—depend just as heavily on efforts after the show. To optimize performance, marketers should consider these important tactics:

 

Send a quick thank you to all booth visitors that reminds them of your products—but don’t stop there. Ideally, your plan should include scheduling six months of post-show follow-up. This timing is necessary because buying teams conduct research in varying stages, and their decisions aren’t always linear to the show. The best way to keep your brand top of mind among potential buyers during their research process is with communications across a variety of channels. Creating ongoing opportunities for engagement with your brand in the months post-show helps ensure that you’ll be part of the conversation as different accounts come into market. 

Pro tip: PMMI Media Group offers Multi-Touch Campaign packages that provide a mix of digital, print, and social outreach to a single industry or buying interest. The packages are an easy way to ensure cross-channel message reach.