Low-impact material wraps M&S butter

Marks & Spencer uses a 2.2-mil thickness of the material that’s printed flexo in five line colors plus an overlacquer. Some colors are metallized, says Chrystel Landkvist, market coordinator at Ecolean.

For Ecolean, this is yet another step in introducing Lean Cover in Europe. Last year, French retail chain Carrefour switched its butter wraps to the material. The material can also be used for wrapping bakery products, snacks, confections and ready meals, says Barry Twigg, chief executive at National Flexible. —AO