Procter & Gamble

From Procter & Gamble
From plain pack stock image (left) to a (hypothetical) branded prototype, shown in context on a shower shelf (right), AI artwork and context images now take minutes, not weeks.
How AI Is Rewriting the Rules of New Product and Package Testing
(From left) David Love, EVP & chief strategy officer, Printpack (FPA member and moderator); Pat Keenan, packaging R&D, sustainability, General Mills; and Teo Medellin, director of corporate packaging sustainability, Procter & Gamble.
P&G, General Mills Step Up to Make Flexible Film Recycling Economically Viable
Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
All Beforeafter
Five Secrets to Award-Winning CPG Package Designs
Procter & Gamble's new Ariel packaging uses regionally cultivated silphium fibers to reduce transport distances.
Procter & Gamble, Beavertown, and Peri & Sons Farms Introduce Bio-Based Packaging Innovations
Tide Evo 44ct Front Of Pack
New Tide Detergent Tiles Eliminate Need for Plastic Packaging
Screenshot 2024 04 03 At 10 08 07 Am
Dow and Procter & Gamble to develop a new proprietary recycling technology targeting hard-to-recycle plastic waste
GreenBlue's Paul Nowak focused on action as a source of hope in a sea of despair-worthy climate and packaging sustainability news.
Live at SPC Impact: Collaboration's the Key to Unlocking Circularity
Dominique Guinard (left), VP of Innovation at Digimarc and founder of EVRYTHNG, which Digimarc acquired, explained at AIPIA that Digital Link is about ready for prime time, with 2027 being a practical timeline to have infrastructure prepared for the switch.
Supply Chain Eyes 2027 for Switch from 1D GTIN to Digital Link 2D Barcodes
Nestlé Australia's new refillable toddler milk packaging should result in 40% less primary packaging weight each year.
Nestlé, Procter & Gamble, and Circle K Introduce Reusable Packaging Innovations
Jeff Snyder of Rumpke (left) and Mark Agerton of P&G (right) explain their unique value chain collaboration in ensuring P&G haircare products are not only technically recyclable, but likely to be recovered and returned to circulation.
Column: Fairly or Unfairly, Unlocking Circularity Relies on Brands
AMP Robotics took the top prize for AMP Vortex, its AI-powered automation system for film removal and recovery in recycling facilities.
Sustainability Awards 2023 Winners Announced
Page 1 of 1