Procter & Gamble Redesigns Refill Jug, Nestlé Expands Reuse Containers, and Ollie Swaps Corrugate for Reusable Plastic

Nestlé France launches reusable stainless steel containers for confectionery distribution

Nestlé France has expanded its reuse packaging initiative in partnership with Le Fourgon, a French deposit-return delivery service, to include additional regions and product lines such as Kitkat and Nestle Dessert. The system uses reusable stainless steel containers supplied by Circolution, which are filled with products, delivered directly to consumers, and then collected after use for cleaning and redistribution. The model operates on a deposit system, with a €2 (approx. £1.70) fee refunded upon return, incentivizing participation. The packaging is designed for multiple reuse cycles, with containers tracked and managed to ensure traceability and performance throughout their lifecycle. The expansion extends the system to eight additional regions in France, increasing accessibility and testing scalability across different consumer groups. From a packaging perspective, the initiative demonstrates a shift from single-use formats to durable, refillable containers within the confectionery category, which traditionally relies on flexible or disposable packaging. The integration of home delivery and collection logistics supports the practical implementation of reuse systems, while maintaining product protection and hygiene standards through controlled cleaning processes.

The reusable containers are designed to improve load stability and allow for more consistent freezing performance by enabling better air circulation around the products.ThePackHub

Ollie's reusable plastic containers replace corrugated packaging for pet food distribution

Tosca, a global packaging company, has partnered with Ollie, a United States-based fresh pet food brand, to implement a reusable plastic packaging system designed for the distribution of frozen, human-grade pet food products. The solution replaces conventional corrugated cardboard boxes with durable, ventilated plastic containers that are engineered to maintain structural integrity during transit and support airflow during the freezing process. According to the companies, traditional corrugated packaging presented operational challenges, including stack instability and degradation under cold-chain conditions, which could compromise both efficiency and product quality. The reusable containers are designed to improve load stability and allow for more consistent freezing performance by enabling better air circulation around the products. After use, the containers are collected, cleaned, inspected, and reintroduced into the supply chain, forming a closed-loop logistics system that reduces reliance on single-use materials. This transition also simplifies operational processes by standardizing packaging formats and reducing the need for repeated procurement of disposable packaging.

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