Through the Line Podcast: AI Is Rewriting the Rules of New Product and Package Testing

How is AI transforming the ways CPGs can explore ideas, refine concepts, and build confidence before production? Virtual prototypes, e-commerce mockups, and rapid A/B tests now let brands gauge demand in days, not months. It's transforming how teams design, validate, and launch new products and packaging.

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Sponsor the 2026 Packaging Recycling Summit
The Packaging Recycling Summit (PRS) is the premier U.S. conference for strengthening packaging circularity. In 2026, PRS is transforming into a fully immersive experience where attendees will solve problems, forge partnerships, and explore technologies that are reshaping packaging recovery. Directly connect with sustainable OEM’s at this highly coveted event.
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Sponsor the 2026 Packaging Recycling Summit