Food packs sparkle in DuPont Awards

From an Ocean Spray package that won the Diamond Award to a vacuum-insulated container for foods and other temperature-sensitive products, this year’s DuPont Award winners are an eclectic and innovative bunch.

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A side-handled heat-set polyethylene terephthalate gallon bottle for Ocean Spray Cranberry Juice (1) earned the prestigious Diamond Award in this year’s DuPont Awards for innovation in food processing and packaging. This is the 13th annual edition of the DuPont (Wilmington, DE) competition.

The side-handled PET bottle was introduced last April (see Packaging World, June ’99, p. 30, or packworld.com/go/os). It replaced another 1-gal heat-set PET bottle equipped with a bail handle.

“The handle adds a bit to the cost,” admits Ray Bourque, director of product and packaging R&D for the Lakeville-Middleboro, MA, company. “But it’s worth [investing] a little more in the product to keep the consumer buying it.”

Bourque says that Ocean Spray and Yoshino America (University Park, IL) developed and designed the handled bottle. “Yoshino injection/stretch blow-molds the bottle and injection-molds the polypropylene handles,” he says. Bottle molding is done on a specialized machine from Sidel (Norcross, GA).

“The challenge with the handle is to design equipment that can insert it into the blow mold while the bottle is in the mold so that the handle adheres to the bottle,” Bourque explains. “We worked with Yoshino to modify its equipment and perfect the structural design of the bottle to securely hold the handle to the bottle.”

Yoshino molds the bottle at one plant. Before reaching the Sidel machine, however, the handles go through in-line unscrambling and orienting steps before a specialized machine (from an unidentified supplier) inserts the handle into the molding machine.

Bourque tells PW that “Ocean Spray and Yoshino have the rights to use this technology in North America. And we have the right to let other suppliers use the technology to manufacture these bottles, just for us. Yoshino has one plant, in the Midwest, and so to get bottles in other parts of the country, we work with another bottle supplier.” That supplier is Owens-Illinois’ Continental PET Technologies (Florence, KY).

Empty bottles are shipped to Ocean Spray plants in New Jersey, Wisconsin, Nevada and Texas for filling. Bourque admits the new handle posed challenges to the product’s filling lines.

“We had to put procedures in place to properly handle the bottle,” he notes. “There have been changes in conveyor equipment, in bottle transfer, decasing, filling and labeling steps. There are certain points where there could be jamming, but the bottle was designed so that the handle fits inside the diameter of the bottle’s base,” Bourque says.

The combination of bottle design and equipment modifications also enabled Ocean Spray to maintain fill speeds. “This handle has had no negative effect on line speeds,” Bourque states. Labeling, however, underwent some serious adjustments.

“We purchased new labelers for the cut-and-stack wraparound labels for the bottle,” he says. Like its bail-handled 1-gal predecessor, the side-handled bottles take paper/PP labels. They’re applied on new labeling machines from Krones (Franklin, WI).

“We have to give credit to Krones for working with us in learning how to orient this bottle on our filling lines,” Bourque says. “With the previous bottle it didn’t matter what position we applied the label to the bottle. But with this handle, we have to orient the label so that when consumers pick up the bottle, they’ll see the front of the label,” he explains.

The solution, Bourque relates, was not as simple as molding a spotting lug into the base of the bottle. Instead, “We pick up the bottle in a different way, using the handle. There’s a trick to how we orient it, and it was part of our learning experience. We added another device [to do that], but we can’t discuss it.”

The side-handled bottle was introduced last April. The bottle is used for four flavors that sell for around $6 at grocery, club and mass merchandise stores.

“It’s done very well,” says Bourque, who adds that it’s too early to determine if the handle has helped build sales. “I can say that consumers are appreciative and delighted by the new handle. We have to credit Yoshino for developing this handled bottle and Continental PET Technologies for using that technology to make bottles exclusively for Ocean Spray.”

Modified PEN

Ocean Spray wasn’t the only beverage marketer to win a DuPont Award this time around. Atlanta-based Coca-Cola also won a silver award for a 350-mL (11.8-oz) bottle (2) made of a special blend of modified polyethylene naphthalate and PET (see PW, July ’97, p. 2 or packworld.com/go/coke).

Developed by Coke and Shell (Houston, TX), this bottle is all about shelf life. The large surface-to-volume ratio in such a small container means carbonation is lost too easily if PET is used, unless of course the bottle is unusually heavy. The use of PEN, a material with five times the barrier properties of PET, provides all the barrier required without sacrificing light weight.

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