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39 Results
Type: Article
Section: Business > Sales & Marketing
Management
The Power of AI for Marketers
Seven strategies to implement now that will optimize your productivity and content.
May 5, 2023
Management
Revolutionize Your Trade Show Strategy
Master the unique sales experience mindset for skyrocketing sales results.
April 11, 2023
Management
Calling all Marketers: Join the PMMI MaX Marketing Share Group
PMMI membership has its privileges. Introducing a new group for marketers to share industry-relevant best practices and build a peer network.
March 27, 2023
Management
Pre-Gaming a Sales Call—a Manager’s Coaching Guide
Use tools, training, and ongoing guidance to shift company sales culture from reactive to proactive.
February 1, 2023
Management
Video Marketing: Why and How You Should Be Using It
From short, entertaining snippets for social media to longer, how-to explainers showcasing product details, video is a critical part of the marketing toolbox in 2023.
November 15, 2022
Management
Relationship Selling: Trusted Partner vs. Trusted Resource
How to build reciprocal relationships for successful negotiations.
August 31, 2022
Management
Pre-Planning the 2023 Marketing Budget
Five factors that impact your allocations.
August 23, 2022
PMMI News
Introducing the Emerging Brands Summit
This one-day event created for startup CPGs will launch at PACK EXPO International.
May 31, 2022
Management
Managing Salespeople in the New Normal: A Case for Micro-coaching
To build successful sales teams, we need to combat the perception that pro-active coaching is a form of micro-managing.
May 31, 2022
Management
The Non-negotiable Traits of a Successful Salesperson
Find candidates that meet these four critical characteristics necessary for success selling in any industry.
March 14, 2022
Management
Hiring a Manufacturing Marketing Leader
Depending upon the needs of the organization, there are different skills and experience to keep in mind when choosing the right candidate.
February 15, 2022
Management
Four Ways to Drive CRM Adoption and Accountability
If your company is struggling to drive consistent usage of the customer relationship management system, try these approaches.
December 14, 2021
Management
2022 Marketing Trends: Four Areas to Center Your Focus
Focus on these four marketing techniques to reach new customers in the new year.
December 13, 2021
Management
Sales Pipeline Forecasting – Fact or Fiction?
Learn how to improve the accuracy of your sales team’s pipeline forecasting and the effectiveness of your sales management approach.
September 7, 2021
Workforce
Mitigating the Risk of the Lawyer Effect
Prevent deals from falling apart due to lower-level stakeholders who maintain the dominant and outspoken role in the meeting with a salesperson.
June 15, 2021
Management
How to Shift From Sales Manager to Effective Deal Coach
Great sales coaching starts with a sales manager truly caring about the success of their direct reports and a plan for coaching them on how to achieve that success, especially when it comes to deal coaching.
March 2, 2021
Business Intelligence
The Non-Negotiable Traits of a Successful Salesperson
Discover the essential characteristics your company should look for when hiring your next salesperson.
December 16, 2020
Management
Sales Focus: Selling on the Phone in the “New Normal”
The ability to sell in a virtual situation vs. in person requires a different skill set for engaging the prospect.
October 9, 2020
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