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Marketing & Trade Show Management

Sales & Marketing
Sales Focus: Are you Giving Away Engineering for Free?
What a qualification gap is actually costing your business—and what you could do with the difference.
July 3, 2026
Matt Neuberger
Marketing & Trade Show Management
Your Best Booth Leads Are Already in Your Contact List
PACK EXPO International's Customer Invite Program gives every exhibitor free, branded marketing tools to personally bring customers to the show floor. Here's how to use it before the competition does.
June 26, 2026
Screenshot 2026 06 26 At 11 20 04 Am
Marketing & Trade Show Management
The Source Alliance
June 2, 2026
Podcasts
unPACKed Podcast: The Human Advantage of Trade Shows
Listen as Packaging World's Matt Reynolds and PMMI's Rebecca Marquez explain how trade shows remain irreplaceable at a time when AI threatens human connection and business relationships.
May 26, 2026
Un Pac Ked 50 K Light Bg
Podcasts
unPACKed Podcast: How AI is Transforming Trade Shows
Hear how AI has entered the trade show space and made it easier for both exhibitors and attendees.
May 13, 2026
Un Pac Ked 50 K Light Bg
Sales & Marketing
The Marketing Challenge: What's Holding Teams Back
Marketing teams at packaging and processing OEMs are running fuller calendars across more channels, with more pressure to tie it all back to revenue. The missing piece isn't effort—it's shared definitions and shared context.
May 7, 2026
Marketing teams are juggling multiple tasks, but despite being stretched thin, opportunities arise when marketing, sales, and measurement align on a shared goal.
Sales & Marketing
You Sold the Equipment. Did You Train Them to Run It?
What every OEM knows about equipment operation that nobody applies to their sales team
May 4, 2026
Matt Neuberger
Podcasts
unPACKed Podcast: The REAL Reason You are Losing Customers
A new unPACKed with PMMI episode explores how overlooked touchpoints in the sales and service cycle can have a bigger impact on retention than price or technology.
April 22, 2026
Un Pac Ked 50 K Light Bg
Podcasts
unPACKed Podcast: How Small Exhibitors Can Win Big at PACK EXPO
Forget big budgets, listen as one small to medium-sized exhibitor unveils the secret tactics small exhibitors use to win.
April 1, 2026
Un Pac Ked 50 K Light Bg
Podcasts
unPACKed Podcast: Are Your Competitors Out-Marketing You?
Listen as Manufacturing Happy Hour host Chris Luecke explains why consistent, authentic content—from shop-floor videos to LinkedIn engagement—can help manufacturers stand out in an increasingly competitive market.
March 6, 2026
Podcast Airpod Graphic Large
Sales & Marketing
Modern Machinery Buyers Prioritize the Early Research Phase
From repeated brand exposure to AI-assisted research and equipment-in-action video, the early research phase has become the decisive battleground in capital equipment sales.
February 27, 2026
Modern buyers are not simply comparing machine specs. They are evaluating risk exposure, supplier stability, financial justification, and operational impact.
Marketing & Trade Show Management
Exhibitor's Corner: AI-Powered Strategies for Trade Show Success
Discover how exhibitors can leverage AI to strengthen connections, improve efficiency, and turn booth traffic into measurable results.
February 10, 2026
AI-powered engagement tools can recognize repeat visitors, identify key decision-makers, and create more intuitive experiences.
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How ROOTS Education is helping packaging and processing OEMs develop tomorrow’s automation talent today.
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